NATURAL SEARCH ENGINE LISTINGS

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Do businesses really make money from their web sites?
Yes. The latest figures from the Office of National Statistics revealed that in 2004:

- UK based businesses sold £71.3 billion of products and services over the Internet.

- UK based businesses bought £53.9 billion of products and services over the Internet.

- These figures have increased 81% from the 2003 results. A much larger increase is expected to be seen when the figures for 2005 are compiled.

Why should a web site be listed on search engines?

A recent study by Forrester Research found that search engines remain the leading way users in the United Kingdom find web sites. The "UK Internet Users" survey found that 81% of Internet users use search engines to find web sites.

With approximately 500 million searches being performed on major search engines every day the amount of business that can be gained from being listed on search engines is huge.

Does it matter where a web site is listed on search engines?

It is important that you are listed on the first page of the results when someone searches for what you offer as 80% of Internet users only look at the this first page.