Direct Mail service in Lincolnshire |
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What is Direct Mail?
Direct marketing is a sub-discipline of marketing focused on driving purchases that can be attributed to a specific "call-to-action". Direct marketing is distinguished from other marketing efforts by its emphasis on trackable, measurable results (known as "response" in the industry) regardless of medium.
Direct marketing is attractive to many marketers, because in many cases its effectiveness can be measured directly. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer.
Direct mail permits the marketer to design marketing pieces in many different formats. Indeed, there is an entire subsector of the industry that produces specialized papers, printing, envelopes, and other materials for direct mail marketing.
Advantages include the following:
Targeting - Historically, the most important aspect of direct mail was its ability to precisely target previous customers. If a suitable list was available, it also did a good job of targeting prospects.
Personalization - Direct mail can address the customer personally and be tailored to their needs based on previous transactions and gathered data.
Optimization - Because of its direct accountability, direct mail can be tested to find the best list; the best offer; the best timing (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
Analysis - The bulk mailing is large enough to allow statistical analyses.
For example the results can be analysed to see in detail the performance of individual offers in say a squinch report which shows sales per square inch. With suitable media or source codes, the performance of lists can be captured.
These enable better selection of offers and lists for future mailings.
Accumulation - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.
Direct Mail SOLUTIONS
FROM KAL-DESIGN
Click on the above link to for more information or
Lincolnshire Design Agency
Call Now On:
01652 648246
Find
out how Kal-Design can help you improve your companies online
marketing...
(you may be eligible for a fantastic discount
for up to 50% of the full price*)
DIRECT MAIL SOLUTIONS FROM KAL-DESIGN
*terms and conditions apply please contact us for further information
Call Now On: 01652 648246
Direct Mail , programming and SEO by Kal-Design
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