E-mail marketing is popular with companies
because:
The advantage of a mailing list is clearly the ability to distribute
information to a wide range of specific, potential customers at
a relatively low cost.
Compared to other media investments such as direct mail or printed
newsletters, it is less expensive.
E-mail
marketing is often reported as second only to search engine marketing
as the most effective online marketing tactic.
It is instant, as opposed to a mailed advertisement, an e-mail
arrives in a few seconds or minutes.
It lets the advertiser "push" the message to its audience,
as opposed to a website that waits for customers to come in.
Advertisers can generate repeat business affordably and automatically
Advertisers can reach substantial numbers of e-mail subscribers
who have opted in (consented) to receive e-mail communications
on subjects of interest to them Over half of Internet users check
or send e-mail on a typical day.
Specific types of interaction with messages can trigger other messages
to be automatically delivered.
Specific types of interaction with messages can trigger other events
such as updating the profile of the recipient to indicate a specific
interest category.
Green - email marketing is paper-free!
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